Amazon Wishlist, is undoubtedly relevant for a good online shopping experience. And as it features, it does help us in adding items of our interest at one location & keeping track of price changes.
But I’m little uncertain of whether it really helps us in saving time?
- Because as it becomes long, it gets really difficult to browse through it. Moreover the filter options are just limited to purchased or unpurchased items, which do make up for a filter criteria but that’s not all. Like, categorizing items can become another useful filter option.
- It is not uncommon that we often forget over time if had earlier added something related to what we’re currently searching for. Thus arises a need for qucikly reminding the user about the similar items in his Wishlist, which can further add upto saving time & quick decision making for the user.
A simple solution to it could be pairing Search results tab with Wishlist tab. This will also give better visibility to Wishlist which is even a greater issue for any shopping app in terms of driving conversion and increasing sales and of course user engagement within app.