A/B Testing Email Campaigns

A/B Testing or Split testing determines which campaign performs better out of two campaign variations, tested on two different subsets out of entire list of recipients.

Success criteria for email campaigns mostly aim at better open and click-through rate, which can lead to higher conversion rate and increased revenue.

A/B Testing Email Campaign Task flow→

AB Testing Email Campaign Competitor Research
A/B Testing Email Campaign

Marketing Automation Tool

Marketing Automation tools are softwares that automate the repetitive marketing tasks and thus help organizations to market more effectively on multiple channels, like, email, social media, or websites.

Most digital marketing tools include components for multi-channel marketing automation, content management, social media advertising, and analytics platform to create personalized customer profiles.

User flow diagram for a Marketing Campaign Design

The purpose of this project is to design an interface for Marketing Automation Tool integrating all the components like subscribers, channels, and design and scheduling of marketing campaigns.

Search Page Mockup.jpg
A simple subscriber search result page

This interface is purely designed for enhancing my knowledge and implementing the UX process with a very low exposure to the real-time requirements.

View the backend UX Story →

P2P Wallet Transactions

Peer-to-peer payment service through wallet apps has made mobile banking convenient and casual.

All peer-to-peer apps work the same way. They link to your bank account, debit card or credit card and requires your email address or phone number to log in. Payments are then made based on limits set by the respective wallet company.

View a typical system task flow for a peer-to-peer wallet transaction →