Amazon Wishlist, is undoubtedly relevant for a good online shopping experience. And as it features, it does help us in adding items of our interest at one location & keeping track of price changes.
But I’m little uncertain of whether it really helps us in saving time?
Because as it becomes long, it gets really difficult to browse through it. Moreover the filter options are just limited to purchased or unpurchased items, which do make up for a filter criteria but that’s not all. Like, categorizing items can become another useful filter option.
It is not uncommon that we often forget over time if had earlier added something related to what we’re currently searching for. Thus arises a need for qucikly reminding the user about the similar items in his Wishlist, which can further add upto saving time & quick decision making for the user.
A simple solution to it could be pairing Search results tab with Wishlist tab. This will also give better visibility to Wishlist which is even a greater issue for any shopping app in terms of driving conversion and increasing sales and of course user engagement within app.
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