Brochure Design

Brochure to give away at writing workshops to aspiring writers…


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User eXperience around you – Good or Bad?

Bad UX     

When screen real estate on news channels is over occupied by news tickers, branding and advertisements.



Good UX     

When watching even hard talk is not that hard 🙂


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Content Model simplified

Content models, or ER diagrams, or I simply call them WHAT diagrams i.e. they allow us to define what content needs to be designed (whatever it may be, a poster, a webpage, or an app) and the relationship between the various content types.

Below are the examples of content models for an infographic and a webpage that I designed at work.

Amazon Wishlist made little more useful

Screen Shot 2017-11-05 at 11.41.27 AM.png

Amazon Wishlist, is undoubtedly relevant for a good online shopping experience. And as it features, it does help us in adding items of our interest at one location & keeping track of price changes.

But I’m little uncertain of whether it really helps us in saving time?

  1. Because as it becomes long, it gets really difficult to browse through it. Moreover the filter options are just limited to purchased or unpurchased items, which do make up for a filter criteria but that’s not all. Like, categorizing items can become another useful filter option.
  2. It is not uncommon that we often forget over time if had earlier added something related to what we’re currently searching for. Thus arises a need for qucikly reminding the user about the similar items in his Wishlist, which can further add upto saving time & quick decision making for the user.

A simple solution to it could be pairing Search results tab with Wishlist tab. This will also give better visibility to Wishlist which is even a greater issue for any shopping app in terms of driving conversion and increasing sales and of course user engagement within app.

Pairing Search results with Amazon Wishlist
Pairing Search results tab with Wishlist
Similar items in Wishlist

Addr – Short & Unique Address Codes

Addr creates short & unique address codes for any location, be it your home, an event venue or a hangout point in a crowded place and thus, simplifies sharing location and navigation.

The design language of the app is simple, succinct & playful.


Home Screen Design



Map location!



Map zoomed-in



On Tap!



Enter basic info (Optional)



On Tap!



Your location is now saved!




Saved Addresses



Quick action buttons!